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With the Caribbean continuing to attract increasing global attention as much for its reputation as a favoured tourism destination as for its more recent growing profile as a continually emerging investment haven, the Caribbean Tourism Organization (CTO) is moving to help make the region more accessible to visitors by upgrading its airline route development regime.
A Wednesday February 14 Jamaica Gleaner report says that the Barbados-based CTO will shortly be staging a “landmark two-day training event focused on airline route development for regional tourism leaders.” The training exercise, the CTO says, will be conducted on February 20th and 21st at its headquarters in partnership with another regional agency, Airport Strategy & Marketing (ASM) which provides instructional courses in the use of modern marketing techniques to increase airports’ revenue.
